Executive Alliance
Marketing Mentorship Program
Business & Marketing Plans
Low-Cost Marketing Research
Marketing Tools &
Sales Literature Design
Case Studies
Feedback

COLLEGE COURSES TAUGHT

Home About Us Client List Testimonials Contact Us

Principles of E-Business
Designed to provide an overview of the managerial side of E-Business. Subjects include design of Internet Web sites, Intranet/Extranet system development, evaluation of online marketing opportunities, analysis of online eCommerce opportunities and the development of an E-Business program. This course has been taught by Prof. Gosselin at:

Marketing Research
Designed to study the nature and scope of research techniques employed in gathering information to support Marketing decision-making. Subjects include secondary & primary research, sampling, interpretation of data, and communication of research results. This course has been taught by Prof. Gosselin at:

Marketing the Small Business
Designed to create and implement effective, low-cost marketing plans for small businesses faced with the challenge of having limited resources (i.e. money, personnel, time & knowledge). Subjects include low cost marketing research methods, cost effective promotional activities, Internet marketing, direct email and publicity. This course has been taught by Prof. Gosselin at:

Principles of Advertising
Designed to study major components of advertising, emphasizing the use of Integrated Marketing Communications (IMC). Key subjects include the social, legal & ethical aspects of advertising, research & planning, development of ads and evaluation of different advertising media. This course has been taught by Prof. Gosselin at:

Consumer Behavior
Designed to study the nature of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items and how markets can be segmented according to consumers’ attitudes, behavior and needs. This course has been taught by Prof. Gosselin at:

Principles of Marketing
Studies the nature and scope of techniques employed in the 4 P’s of marketing. Subjects include market segmentation, consumer purchasing behavior, new product development, distribution channel selection, advertising & sales promotion, pricing strategies and the role of the Internet in marketing communications. This course has been taught by Prof. Gosselin at:

Principles of Management
Studies the four primary functions of management: planning, organizing, leading and controlling. Traditional and emerging theories of management and organization are presented as students learn to apply them towards achievement of organizational goals and objectives. This course has been taught by Prof. Gosselin at:

Management Information Systems
Designed as an introduction to Management Information Systems (MIS) for non-technical managers. Focus is on the relationship between the needs of a business and the manner in which information technology can be utilized by evaluating typical MIS structures, security issues, eCommerce, eBusiness applications and the future direction of MIS. This course has been taught by Prof. Gosselin at:

Computer Science
This course discusses the history of computers, terminology and programming languages, hardware and software, applications of computers to various fields such as business, science and education, the role of the Internet and discussions about Intranets and Extranets. This course has been taught by Prof. Gosselin at:

eMarketing Foundations
This course discusses key issues in eCommerce, customer behavior, branding, pricing, channel management, as well as the development of customer loyalty and incentive programs in webcentric environments. This course has been taught by Prof. Gosselin at:

Relationship Marketing on the Internet
This course covers deployment of fine-grain personalization, customer loyalty and incentive programs, and real time interaction with company representatives to support direct sales, advertising, & promotion, and distribution. This course has been taught by Prof. Gosselin at:

Internet Marketing
This course describes skills needed to create an Internet marketing plan. This course has been taught by Prof. Gosselin at:

Project Team Management
This course presents ways to develop team management skills needed to insure project success. This course has been taught by Prof. Gosselin at:

Project Management Case Studies
This course presents ways to continue development of team management skills beyond those obtained in previous certification courses using case studies from the Harvard School of Business. This course has been taught by Prof. Gosselin at:

Pricing, Positioning and Competitive Strategies
This course presents ways to re-define a company’s market strategies when faced with price-based competition by delivering higher customer value. This course has been taught by Prof. Gosselin at:

Business 101
This course discusses aspects of basic business operations. This course has been taught by Prof. Gosselin at:

Internet Marketing Independent Study
This course helps students develop online commercial enterprises. Subjects include developing e-commerce, creation & implementation of an E-marketing plan and development of a Web site. This course has been taught by Prof. Gosselin at:

Promotional Marketing Strategies Independent Studies
This course helps students develop a promotional plan. Subjects include advertising in print media, radio, television, the Internet, public relations, direct mail and trade shows. This course has been taught by Prof. Gosselin at:

Public Relations Marketing Strategies Independent Study
This course helps students develop a public relations plan. This course has been taught by Prof. Gosselin at:

Branding Marketing Strategies Independent Study
This course helps students develop a branding plan. This course has been taught by Prof. Gosselin at: