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ARTICLES

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Keith Gosselin is also a published freelance writer, specializing in marketing-related opinion articles. Links are provided below for his latest work:


Soft Prices Can Cause Soft Brands
Published in B2B Magazine in August, 2004:

Read about why Keith believes that companies often overlook their pricing strategies when attempting to build strong brand equity, resulting in diluted efforts!<

Click here to read the article


Fair Disclosure
Published in Sales and Marketing Management Magazine in August, 2004:

With extensive experience in an industry that often used automatically renewing contracts, Keith suggested writing an article about the adverse effects such an activity has on brand equity building efforts. Keith was interviewed as an expert for the subsequent article.

Click here to read the article